YouTube, London Tech Week
YouTube & Avant Garde
Activation Features…
In a design collaboration with Avant Garde, we conceived, produced, and delivered a concept for Tech Week in London, on behalf of everyone’s favourite pastime, YOUTUBE.
Production:
The production was based in Excel, and split across two areas.
A vast tiered seating area in the main hall - 20x20m
A takeover of unused office spaces on the first floor to create a rest & relaxation area for the event speakers & VIPs. 400sqm. FEATURES:
An off-the-self genuine 4x4 greenhouse.
400sqm of astroturf installed
A complete 9-hole miniature golf course
Deck chair seating area, bar & gaming zone.
A pop-up salon.
Challenges:
24-hour build
Huge amount of materials & equipment to unload and navigate to the appropriate area within the huge event space, ExCel.
Distributing relevant materials was a challenge in itself, even before the build commenced, particularly on the first floor.
Sustainability:
All raw materials were processed, reduced, packed and taken back to the Better Green Production Storage for future use on other projects.