YouTube, London Tech Week

YouTube & Avant Garde

Activation Features…

In a design collaboration with Avant Garde, we conceived, produced, and delivered a concept for Tech Week in London, on behalf of everyone’s favourite pastime, YOUTUBE.

Production:

The production was based in Excel, and split across two areas.

  • A vast tiered seating area in the main hall - 20x20m

  • A takeover of unused office spaces on the first floor to create a rest & relaxation area for the event speakers & VIPs. 400sqm. FEATURES:

  • An off-the-self genuine 4x4 greenhouse.

  • 400sqm of astroturf installed

  • A complete 9-hole miniature golf course

  • Deck chair seating area, bar & gaming zone.

  • A pop-up salon.

Challenges:

  • 24-hour build

  • Huge amount of materials & equipment to unload and navigate to the appropriate area within the huge event space, ExCel.

  • Distributing relevant materials was a challenge in itself, even before the build commenced, particularly on the first floor.

Sustainability:

  • All raw materials were processed, reduced, packed and taken back to the Better Green Production Storage for future use on other projects.

Previous
Previous

Hostel World Festival, University Tour

Next
Next

British Gas, Various Projects