For old friends clients: Pretty Green. An ‘on the beach’ experiential activation.

Working from home became the new normal, so did work from anywhere! 3 Mobile rose to the challenge and displayed the power of their 5G network, even in the most unusual but apt location for the summer, on the beach!

Production:

• BGP designed and built an office/lounge pod, complete with storage, mini bar, and seating. The excellent footfall put the cocktails and the network through its paces and came up triumphant.

Challenges:

• The 360-degree view pod was installed on the furthest Margate peninsula, a complex location. Power to the pod was a massive consideration in the middle of the sandy remote beachhead, and of course, the great British Weather threw all its common challenges at the team during the installation. Foundation work and a crane were required to settle the pod into its site.

The result, however, was a stunning activation.