Babylonstoren & The Newt
Babylonstoren & The Newt, Chelsea Flower Show 2024
With Grand Central Agency and The Newt
Activation Result…
For the fourth consecutive year, we were thrilled to have partnered with our friends and clients, Grand Central, representing the global wine brand Babylonstoren and The Newt, Somerset, once again serving as the headline sponsor of The Royal Chelsea Flower Show.
The Newt Roman Villa - The Newt in Somerset (Main Sponsor of The Chelsea Flower Show)
Better Green Group worked directly with The Newt, who designed a detailed recreation of the Roman Villa at The Newt in Somerset, which itself replicates the actual Roman Villa ruins located on the estate.
Production by Better Green:
Created 70 fresco panels, mounted across the entire interior walls of the villa.
These panels were crafted from high-resolution photographs of the painted frescoes in the replica villa at The Newt in Somerset.
Developed a solution to produce panels that are both authentic in appearance and texture, and durable enough for dismounting and reuse after extensive testing.
Babylonstoren and The Newt Stands
Better Green once again delivered premium and bespoke interior fit-outs for the Babylonstoren and The Newt enclosures working with Grand Central.
Production by Better Green:
The two 10x10 m stands were designed by Grand Central and The Newt and built by us.
Executed the interior fit-outs and branding as per the client's specifications.
Supplied all elements, including custom carpentry, branding, and lighting.
Sustainability Efforts
This year's designs incorporated significant elements and materials from previous years, reflecting our commitment to sustainability.
Most raw materials from the last two activations were reclaimed and reused in the 2024 build.
Babylonstoren & The Newt, Chelsea Flower Show 2023
With Grand Central Agency and The Newt
Activation Result…
Another Blooming success for Grand Central Creative & The Newt in Somerset along with Better Green.
We're thrilled to share, for the third year in a row, our recent work in partnership with our amazing client, Grand Central. Grand Central represents the global wine brand Babylonstoren, South Africa & The Newt, Somerset, this year’s highly distinguished headline sponsor of The Royal Chelsea Flower Show.
Production:
2023 saw an unveiling of a brand-new design for two stands of 100sqm, both located in the busiest promenade of this world-famous Royal Horticultural Show.
Quality design means everything to these clients, and it is Better Green’s role to implement these concepts with no compromise to their vision. A premium finish is expected with incredible attention given to every detail. The Newts stand showcased their elegant brand boilerplate as well as this season's Cyder; Better Green fabricated a striking shelving display unit filled with hundreds of English homegrown apples, the raw beautiful ingredients for this delicious new Cyder product, resulting in a highly impactful visual display.
There has been a natural evolution of this activation over the past three years, and this has come from a strong working relationship with our clients. As our clients positively challenge us, they push us to deliver even more high-quality builds, and this year we believe we have built one of our most elegant activations to date.
Sustainability:
Even with this year’s new designs, Better Green and our client's brief was to incorporate significant elements and materials from the previous years’ design and build. Accordingly, most of the raw materials from both previous years’ activations were reclaimed and reconstituted into the 2023 build.
We are proud to say that over the two seasons, only 8m3 of residual material waste was sent for recycling– something we are looking to improve even further still in 2024.
Now…pass that cold glass of Cyder.
Babylonstoren: A Blooming Marvellous Stand
Worked with Grand Central Agency & Babylonstoren
Activation Result…
For superb clients, Grand Central Creative for iconic wine brand Babylonstoren.
The Rosé was fully flowing at the Babylonstoren stand for the RHS Chelsea Flower Show. A stunningly chic white, premium marque-based stand with delicate branding and modernist design features that stood shining in the autumn sunshine. It was a very popular and stylish spot; see you in the Summer!