Brixton Roof Top

Various projects.

Brixton Beach

North Pole Saloon

Activation Result…

Collaboratively designed and built a 1000-person capacity pop-up event space on top of a multi-story car park in the heart of Brixton. This was for use in both summer and winter. Summertime it became Brixton Beach; a Miami-themed beach party haven. For winter a complete transformation took place to the North Pole Saloon, an alpine forest refuge. Two opposite designs right in the middle of the concrete jungle

BRIXTON BEACH

  • 400 tonnes of play sand imported

  • 2 nightclubs enclosed built

  • Numerous Beach Hut street food service outlets

  • A volleyball court & screening

  • 2 bars

NORTH POLE SALOON

  • 300sqm log cabin with roof

  • 40x 20m stretch tent covered the street food vendors

  • Wooden cabins built for street food service outlets

  • 12 custom-made VIP alpine lodges, decorated in individual themes for private bookings

  • North Pole Saloon Nightclub and performance space

Sustainability:

  • The ethos from the BR team was always ‘re-use re-use re-use!’ so each changeover so much of the materials used for the prior season build was de-constructed, processed and stacked on the rooftop.

  • Our team of carpenters then began the onerous task or re-building a completely new design using the same materials! Obviously, we had some residual waste but that was removed and recycled by our good friends at Zero Waste.

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Guinness Summer Raise The Bar

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Smirnoff, Various Projects