Due to the phenomenally successful COVID support package for 500 landlords ‘Raise the Bar’ in 2019 / 2021 for trade customers, a further brand loyalty scheme was launched.

Verve marketing agency and Better Green created a vibrant and instantly beneficial summer garden package for over 76 venues across the UK.

Production:

• The summer pub garden takeover included branded wooden walling, seating areas, lighting, and flooring. Each garden was fully scoped, individually designed, built, and then rolled out.

• Due to the live nature of the pubs, build time had to be constrained to two days.

• This campaign, warmly welcomed by all landlords was labeled as highly successful by all stakeholders.

• Logistical control was crucial, liaising with both brand, landlord, and staffing.

Sustainability:

• With sustainability always at the forefront, over 10tons of carbon was offset over the project; all wood was FSE sourced, with over 750 new trees planted in UK forests in the brand’s name.