Working once again with our wonderful client Verve Agency Better Green helped deliver another activation for GYM + COFFEE , who were the title sponsor for one of London’s biggest events in the sports calendar; Summer Social. Held in Richmond Park with over 7,000 enthusiastic participants and spectators, the GYM + COFFEE area was a key focal point that guests immediately gravitated towards.

Production:

• The brief was to bring to life a colourful and vibrant 400sqm festival-themed space designed by Verve creatives. Which included, amongst other items:

• 15m long bespoke branded entrance arch and ribboned walkway, handmade festival seating, a retail space, numerous branded photo ops, a large branded ball pit, boxing challenges many other interactive games.

• The main challenge on this project was the limited build window of only 24 hours! Luckily the weather held and the build went smoothly in the beautiful surroundings of Richmond Park.

Sustainability:

• The set was broken into packs during the derig with most of the activation being forwarded to Manchester (G&C Offices) and Ireland (G&C HQ) for re-use or storage for future events. Any residual items were stripped and recycled by our friends at Zero Waste.