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Johnnie Walker
Worked with Berlin Verve Agency
“Very well done, Better Green; we are so impressed, the stand looks great, and it all came together very well under pressure.” – The project team for Johnnie Walker - Verve Agency
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Activation Result…
Johnnie Walker required a notable presence at the world’s most extensive bar and beverage trade exhibition in Berlin, Germany. Johnnie Walker’s high-end stand was a beacon on the exhibition map and caught a lot of positive interest during the show due to its colourful and unique design.
Production:
Better Green designed and built a 64sqm space that included :
2 bespoke 8m Clearspan truss bridges.
7m branded back bar
feature seating areas
architectural lighting design
Challenges:
This was a highly technical build in a concise installation window. The team was well briefed and met it with ease.
With strict post-Brexit conditions, including complex carnet rules, new customs forms and charges and a lot of unchartered paperwork, we have broadened our experience working and moving production around Europe in a post-Brexit world. We are now comfortable undertaking any European-based projects.