New friends Ann-squared agency charged us with the design and build of an almighty 12m by 7m pop-up billboard in the heart of trendsetter heaven, Brick Lane, East London. 

This outdoor public realm structure was not only to be a highly visible brand activation to the avid Instagramer but also to act as a backdrop to a seemingly impromptu music event. 

Production:

• The build was complete with a stage, light, and AV. This activation also included a live graffiti artist who essentially came in to ’deface’ the billboard as part of an orchestrated PR stunt.

• The brief was extremely comprehensive, with significant levels of attention to detail.

• This one-day build was in -4 degrees during winter daylight hours, where elements such as billboard print installation were navigated, was deemed a big success.