Working with Backlash for Mitchum, we created a fantastic touring brand festival activation that featured at Tramlines, Boardmasters, and All Points East.

''Freshen up those pits with Mitchum deodorant and get glitzed up before the Mitchum challenge''

Production:

• Mitchum’s stand was a 15m x 10m stand. As part of this, Better Green Productions developed and built a 3m H x 6m W shimmer-paneled wall with CNC acrylic signage.

• In addition to this, 1.2m H Replica Mitchum bottles were built and made into a bubble machine that fanned bubbles throughout the stand during the live activation.

• We rose to the challenge of building a scaffolding walling system to support the large format wall that would work at various different touring locations.

Marketing Results:

• 32K+ PITS WERE SPRITZED

• INCREASED MITCHUM'S INSTAGRAM FOLLOWING BY 22%

• 3,800+ PARTICIPATED IN THE BUNGEE RUN CHALLENGE

• 100K+ REACH ACROSS ALL SOCIAL POSTS

• 15M+ WEBSITE VIEWS