In partnership with festival powerhouse Live Nation,, Better Green designed, built, and delivered the festival seasons stand out activation ‘The Danish Quarter’ for drinks legend Carlsberg.

Production:

• The 40m by 40m stand was by far the largest activation at each of the 4 festivals it toured, including Latitude, Download, Reading, and Wireless.

• The entire set was built from FSC-sourced larch timber with a 16m long bespoke copper bar. Branding was either also made from copper or we used pyrography to burn the logos direct to the timber.

• The whole set was a modular design to enable efficient touring and multiple re-use. Indeed it was so successful that it went on to be used for a further 2x festival seasons, good value indeed.

Sustainability:

• On de-commissioning, we were tasked to find a home for all the lovely larch timber and over the course of a year, we managed to break the set into usable stock and dispersed it throughout a number of local school and student building projects and indeed built a kids tree house for the local nursery!

The Danish quarter is certainly one of Better Green’s favourite projects.