Charlotte Tilbury's Pillow Talk Plumpgasm Inflatable Roadshow

Worked with experiential agency Backlash:

Activation Result…

Charlotte Tilbury's Pillow Talk Plumpgasm Inflatable Roadshow

Working with our valued clients, experiential agency Backlash, we designed, built, and installed Charlotte Tilbury's eye-catching and fun Pillowtalk Plumpgasm Inflatable Roadshow. Throughout most of April, the roadshow traveled to prominent locations including Covent Garden, Manchester, Liverpool, and Newcastle allowing Charlotte Tilbury to promote their new product.

Production:

  • We meticulously planned and executed the technical aspects of the roadshow, ensuring a seamless experience for both the client and the audience.

  • Our dedicated team efficiently coordinated all aspects of the project, from logistics to scheduling, to ensure timely delivery and setup.

  • We brought the client's vision to life through captivating graphic design that captured attention and conveyed the essence of the product.

  • Our skilled technicians managed the setup and installation of the roadshow, ensuring that every element was positioned for maximum impact.

  • Features included striking inflatable displays on a platform with steel lettering at the forefront commanded attention and generated buzz around the product.

  • We incorporated lighting and speakers within the base of the inflatables, enhancing the overall experience and creating an immersive environment for attendees.

Challenges:

  • Adverse Weather Conditions: Despite facing strong wind and rain, our team adeptly managed the setup and operation of the roadshow, ensuring that the event proceeded smoothly.

  • Tight Timings: With demanding build and derig schedules, we maintained precision timing to meet deadlines and deliver a flawless experience for the client.

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