ING Various Projects
ING, Discerning Eye Exhibition
Activation Result…
Celebrate with us as we proudly mark our 12th year of collaboration with ING on their annual art exhibition, Discerning Eye, this year held at the Mall Galleries, The Mall.
The ING Discerning Eye Exhibition is an annual show of small-scale works renowned for championing emerging artists. A panel of six prominent art world figures - two artists, two collectors, and two critics - select works of art for the exhibition.
Production:
At Better Green Productions, focusing on our commitment to sustainability, we again curated a captivating experience featuring a seamlessly carpeted entrance, bar, and striking floral installation.
Each year, we embark on a creative challenge, infusing new life into the event's design and color palette inspired by the year’s theme. We redecorate and refine existing infrastructure, employing minimal new materials.
Through a blend of floristry, lighting, and furniture, we breathed fresh life into the space and event, elevating the aesthetic without compromising on sustainability.
Challenges:
One of our perennial challenges lies in the brief two-hour installation window, bridging the transition from the gallery being open to the public during the day to the commencement of the evening event. This tight timeframe underscores our team's efficiency and expertise, ensuring a seamless transformation that captivates visitors and brings the event to life.
ING, Summer Sounds
An eco-friendly stand promoting ING's sustainability message
Activation Result…
Better Green Productions delivered an eco-friendly stand focused on promoting ING's sustainability message, 4th - 9th July 2023, Summer Sounds Greenwich!
Production:
The 6m x 6m stand was thoughtfully constructed using recycled and reused materials, showcasing our commitment to sustainability. The pergola structure, seating, and flooring were all ingeniously crafted from reclaimed timbers, creating a unique and eco-conscious space.
One of the standout features was the beautiful living wall, adding a touch of greenery and freshness to the booth. Customers were also invited to engage actively through a pledge wall, encouraging them to be part of the sustainability movement. And let's not forget the fun photo opportunity that brought smiles to everyone's faces!
The project received an overwhelmingly positive response from our valued client, and the impact on customers was truly remarkable! Together, we're fostering a greener and more sustainable future.
The stand featured a living wall, a pledge wall whereby customers were invited to actively engage, and a photo opportunity.
Bespoke brand assets like cushions, signage, deck chairs were also sourced for the event.
Discerning Eye Exhibition, Bank Art Gallery
