House of Accolade, was an inspirational event for Accolade’s annual meeting with their European trade customers. Taking place at Protein Studios in Shoreditch, the five-day event occupied the entire usable floor area. From an indoor forest to a girls’ night in – an immersive VIP experience was created, for our clients Grand Central, showcasing a different wine in every room.

Production:

• The event's design was led by Andy Gregory at Accolade and involved a six-month lead time for development. It encompassed the creation of 10 sets and structures representing around 14 brands.

• The materials used included timber, vinyl flooring, artificial grass, stretch fabric with printed branding, live plants, IT/screens, and various painted and dressed finishes.

• The timeline included 4 hours on Sunday, 14.5 hours on Monday, and 3 hours on Tuesday for setup and execution. The event's execution involved marking out on Friday, load-in and preparation on Sunday, a full build on Monday with a crew of over 20, including electricians, and final touches by a finishing crew of 8-10 on Tuesday.

Challenges:

• The project faced several challenges, including extensive pre-build and logistics coordination, intricate detailing requirements, and a tight build window.

Sustainability:

• Sustainability was a central focus of the project. All timber used was FSC certified, and materials like black-backed polyester stretch fabric that could be reused or recycled were predominantly used for branding. Efforts were made to minimise less sustainable materials like Foamex. Furthermore, approximately 90% of the timber from the previous year's event was reused, and recycling practices were implemented throughout the project.