Mirabeau Wines Projects
Mirabeau 2023
Luxury Summer Touring Stand at Savour & Taste Festival
Activation Result…
Rose all day? Ok! For the second year in a row, Better Green is proud to be the production partner for Mirabeau’s summer touring stand at Savour & Taste Festival for our second summer season.
Mirabeau Rosé wine is the epitome of luxury, who trusted us to deliver a space that encapsulated everything about the brand. We were to deliver an on-brand, creative experiential stand that provided the perfect ambiance to enjoy a "Rosé all day..day!"
The brief was a natural palette and materials with classic décor inspired by the enchanting region of Provence. This concept was to ensure consumers were instantly transported to a world of elegance and sophistication.
Production:
A 6m x 6m bar was designed to be easily transported and quickly erected whilst maintaining a high standard of finish on each delivery. This was a combination of using a bespoke manufactured steel framework, bolted and supported by the paneled flooring. Walling sections; combining a wood panel finish and arch cave product display shaped into the wall, would slot into place and bolted together. A similar method was used for the ceiling panels with a sealed join which made the stand safe from wet weather conditions. The method of design allows it to be reduced to a 3m x 3m if desired.
The service area was a 6m x 3m with a bespoke curved 2.5m bar with marble top finish, CNC cut gold lettering, and thin panel finish.
The entrance of the stand showcased a 2.8m archway and Mirabeau logo, which drew the consumer into the bar along a panel walkway.
Above your head, carefully sourced lampshades provided warm lighting through the stand hung under the canvas-stretched roof. This provides shelter for seating outside of the bar area for consumers to enjoy.
A unique Pantone was curated for the build. Using multiple RAL codes mixed to match the specific colour palette of the brand.
Mirabeau Wines 2022
Mirabeau Rosé wine is now synonymous with luxury. A wine created by a British family who risked it all and moved to France, and boy, how that risk has paid off!
Activation Result…
With its distinctive brand style, Mirabeau emerged strongly in the Rosé market, so it was time to become more visible to the customer. The brief to create a summer touring stand for the UK and Europe.
Production:
A stand was designed, built and showcased at Henley Regatta, Taste Festival and Savour Festival.
The design personified Mirabeau as a brand and was the perfect environment for a Rosé all day, day! Natural materials and classic décor from Provence were used alongside a highly specific colour palette. So specific in fact, a new paint colour mix was developed just for the brand– Mirabeige! This all combined to make a very stylish stand promoting a high-end product, that appealed directly to its target audience.
The case of Mirabeau wine that arrived for Better Green staff at Christmas, says it all, just how happy the client was, and we are set to activate again next summer.