Schwarzkopf, Wireless Festival
Worked with Live Nation
Activation Results…
Mid-festival pampering on the Wireless Festival site. An excellent concept from clients Live Nation. We were asked to design and build a fully functioning pop-up hair salon. 'Create your style' was the headline hashtag, guests were encouraged to try something different with their look right there and then, in the moment.
Production:
The initial brief to execution was in just 14 days.
9m x 9m tent, internal build with raised platforms, walling, flooring, lighting, all power and Distro decking area, hair stations with facilities, product display, and full branding.