Working closely with our clients, Verve, we crafted a creative design solution and executed the fit-out for the permanent Smirnoff bar at Drumshed, perfectly timed for their London summer season of shows. Negotiating within budget constraints, we embraced the venue's vacant structure as both a challenge and an opportunity, infusing a fresh vitality while adhering to the minimalist cool aesthetic guidelines.

Production:

• One standout feature was the bespoke bottle display, enhanced by striking neon lighting.

• Our team also crafted a bespoke neon brand design, meticulously produced to complement the overall ambiance.

• To enhance the visual impact, we planned and executed lighting design and installation, illuminating graphics and brand elements to create an engaging glow.

• Drawing from the existing assets, we added a unique branded aesthetic, effectively revamping the space.

Every detail, from production to installation, was carefully managed. In the end, the space was transformed into a dynamic environment that not only met but exceeded the client's expectations, all achieved within the constraints of the venue's guidelines and a minimal budget.