In collaboration with Backlash Agency, our team at Better Green had the opportunity to work with Sezane, a high-end prominent, and rapidly growing fashion brand based in France. The project involved bringing the brand's essence to life through the activation of a pop-up retail space in Covent Garden, a renowned and heavily frequented area in London.

Production Highlights:

• Better Green took charge of the design and customisation of three distinct timber structures, each serving a unique purpose. These structures included a high-quality retail outlet, a semi-permanent cafe, and a media outlet, along with an interactive space featuring postcards and brand information. The challenge was not only to meet Sezane's highly stylised aesthetic but also to adapt off-the-shelf products to seamlessly align with the look and feel of the brand's flagship Parisian shop.

• The structures varied in size, ranging from 8m by 6 sqm to 3m by 3m, and were strategically placed in Covent Garden. Despite the constraints of a compressed 48-hour installation period, set against the backdrop of the bustling Covent Garden cobblestone promenade, our team successfully executed the project.

Challenges:

• One of the primary challenges we faced was the need to recreate and reinvent off-the-shelf products to match Sezane's distinctive and particular aesthetic.

• The time constraints of the installation period, coupled with some of the most adverse weather conditions experienced in the UK that year, made the task even more demanding.

Sustainability:

• In line with Better Green's commitment to sustainability, every element of the project was carefully considered. The structures were constructed using FSC Timber, and as part of our sustainable practices, every scrap from the installation is being meticulously dismantled, repackaged, and transported to France. These materials will find new life in ongoing mainland events, contributing to Sezane's commitment to environmental responsibility.