The Longest Flight
Activation Results…
Audience agency on behalf of IWC Schaffhausen tasked better green to deliver a classic 1940’s vintage feel to the longest flight silver spitfire expedition farewell party at Goodwood’s Aerodrome.
More than 400 guests gathered to send off the carefully restored and polished spitfire aircraft on its unprecedented flight around the world.
Production:
Bespoke build lawn games including corn bag, airplane game, and tin can alley, vintage marquees finished with freestanding wood-paneled walling and solid oak-top -bar’s along with food trucks complete with awning, hand-painted signage, and wayfinding.
Amongst the guests were Hollywood stars Rosamund Pike and Taron Egerton, former Formula 1™ driver David Coulthard, TV and radio presenter Dermot O’Leary, British actor Finn Cole and the Duke of Richmond.