A brilliantly simple but effective modular roadshow design for new shopping brand Weezy and clients Verve. 

Production:

• We were tasked to design and build an outdoor roadshow kit for use during the Euro Football Championship.

• The design had to have an interactive, competition/game element to it and be installed outside in no more than 2 hours, at 5 different locations.

• BGP designed the structure as fully modular to suit all sites, weatherproof to withstand all UK weather; it was tourable in a Luton-sized van, erected in two hours by two people, and a 1hr derig.

Simple in nature, but with complex design considerations, but hugely popular and effective.