Guinness, Various Projects
Guinness Six Nations 2023
Guinness Six Nations Container Bar, Murrayfield Stadium, With Verve Agency
Activation Result…
Working with Verve Agency, we created a bespoke container conversion bar for Guinness at the Championship Round Four, Scotland Vs Ireland rugby match, March 2023, to promote their 0.0% alcohol product.
Production:
The build joined 2 x containers together w. Branding panel in the middle
-Serving hatch cut into the walling. These shut to allow the units to travel
We designed a mesh sign above with CNC dibond lettering and Guinness harp
The units have been used for several years and have gone through a number of rebrands
Guinness double container conversion, Murrayfield Stadium
Worked with Verve Agency & Guinness
Activation Result…
What’s dark with a famous head? Guinness of course!
Installed at the mighty Murrayfields stadium a double shipping container conversion.
Production:
2x 20ft bars complete with bespoke brand marine grade external paintwork, anti condensation internal paintwork.
Custom design and built front and back bars with storage, pump access and containment. Custom installed roller shutter doors, full lighting and fantastic looking branding solutions.
Design to install: Three and a half weeks.
Guinness Christmas
Lighting up your Local! Worked with Verve & Guinness
Activation Result…
After the persistent effects of the pandemic on our much loved locals, Guinness once again showed unprecedented support to the their customers with a dedicated Christmas 2021 campaign.
Better Green were delighted to roll out a neon lit campaign for Verve Agency titled ‘Light up your Local’ to over 22 pubs around the UK bringing some much needed Christmas cheer.
Guinness, Six Nations Rugby
Worked with Verve Agency & Guinness
Activation Result…
Verve Agency was activating a number of venue takeovers across the UK for their client Guinness the proud sponsor of the Six Nations Rugby tournament in 2020.
Better Green Productions were responsible for the Cardiff and Manchester sites. The newly relocated space “the depot” a 1000+ capacity venue based close to the city centre and Cardiff arms park, the perfect place for a fan park for those that could not get a ticket to soak up the atmosphere in the actual grounds with a perfect poured pint of Guinness!
Production:
Better Green Productions was asked to help temporarily brand the site and add some key Guinness features such as:
The new ‘Guinness Clear’ dispensary unit
The ‘best seat in the house’ a raised platform for a lucky competition winner who would sit with an ex professional rugby player to watch the match with
General large scale branding and decor
Rig and derig.
In stark contrast with this was the Manchester venue - the Oast House. Nestled in the city centre this always busy venue was using nordic tipis to host revellers for the games. Better Green Productions once again had to ensure that Guinness had a substantial presence there and had to adopt to the unconventional room dimensions.
The conditions were terrible with storm winds in a temporary venue but as ever team green kept going with the rest of the teams and client on site. Stronger together!
Guinness Permanent Installs
An iconic brand at iconic stadiums (Twickenham & Murrayfield bar installations). Worked with Verve Agency & Guinness
Activation Result…
Two stunning permanent bar installations, at both the hallowed grounds of Twickenham and Murrayfield for this mega sponsor.
Production:
There is no place better that a warm, cosy, premium finished executive box to watch a great game of Rugby. Guinness & Clients Verve knows this and created two beautiful, branded spaces for the perfect view and premium entertaining.
Bespoke branding
Designed Barrel Tables
Guinness Bars to serve the perfect pour.